The only island institution that actually keeps people in on New Year’s Eve, El Primer Baño del Año is now a long-running tradition and epic annual event that began over a decade ago, spearheaded by the brave Vino&Co family. Head to the stunning nature reserve of Las Salinas from mid-morning on Wednesday January 01, 2025 to find half of the island’s year-round population gathered in their bathing suits ready for that first swim of the year.

The first horn sounds at midday, to signal the hundreds of brave bathers running simultaneously into the sea, and latecomers can catch up with a second and third swim taking place at 1pm and 2pm. On the beach between the closed and empty restaurants of Beso Beach and Malibu, Vino&Co set up a table offering wine and bubbles to ward off the chill, while picnics to share are de rigeuer as