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Insightful vision: Danny Whittle

Insightful vision: Danny Whittle

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Words Mark Broadbent

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Danny Whittle was one of the people myself and my wife Sarah first met when we came to Ibiza in 1997. Danny was doing the same job as we were, looking after the promotion and production of an externally promoted event at one of the ‘big four’ clubs on the island. Whilst we were running things for the Liverpool club night Cream at Amnesia Ibiza, Danny was looking after Midlands-based Renaissance on Wednesday nights at Pacha Ibiza. We rubbed shoulders and traded insults over missing posters in the port of Ibiza town and then became firm friends.

I learnt of Danny’s history and escapades in the Royal Navy, where he served from 1979 on leaving school until 1984, seeing action in two hostile situations – The Falklands and Beirut. Six years spent on the aircraft carrier HMS Hermes provided Danny with plenty of alone time in a cramped environment, where his love of music grew along with a collection of taped sounds sent from his hometown of Stoke, music from his youth, Northern Soul, jazz funk and the new burgeoning street sounds coming from the USA: electro, funk and house helped while away the long hours of transit between the short bursts of excitement.

On leaving the Navy, Danny joined the fire brigade and served for 10 straight years. He tells me any PTSD he might have picked up during his years of active service was neutralised by the help he was able to offer as a fireman. Now based in the UK, he could frequently visit the pubs and clubs in his local area, where he met with people who helped set up the next stage of his life – the one that ultimately led him to Ibiza.

After working on external promotions at Pacha Ibiza for both Renaissance and then Ministry Of Sound, Danny was asked to join the club’s internal management team and worked at the helm as captain of nightlife for the Pacha Group, helping take the then-flagging and slightly outmoded business model to the incredible heights it eventually reached in the mid-noughties. Through his insightful vision of what could actually be achieved by spending money (something the old guard tried to avoid) in exactly the right places and engaging with the right promotions, he managed the unthinkable and gave Pacha Ibiza a second lease of life – putting it back at the top of the pile from which it had slid since its initial superstar status in the early 80s.

I could go on talking about Danny’s achievements within the musical landscape of Ibiza over the years but for me, these were the Golden Years and the years we first became friends. Look him up… he’s an interesting guy.

You have awoken to another fabulous day in Ibiza, assuming you went to bed last night! Where do you take your first cup of coffee?

Well, that’s easy enough. For the past few years, I have been doing this intermittent fasting, so coffee is the one real morning ritual that I have left to look forward to on waking. I’ll drink a café Americano at home in the kitchen with my wife Sally whilst helping young Danny get ready for school. There’s a certain brand of coffee we like that’s only available on Ibiza and marketed as such – it’s made from arabica beans and has the dark roast that I’m looking for in a good coffee. It’s quite a unique taste that I’ve grown to love.

Friends have arrived – almost on time – and you’re heading for lunch. Where are we eating?

We have a saying in the armed forces that if you’ve arrived on time, you’re already late, and most of our friends are late, most of the time! But listen, after close to 30 years living on the island, I’ve gotten used to that too.

I like to take close friends to a couple of places and I’m sure that one (The Fish Shack) of them will have already been spoken about as it’s now so popular amongst our peer group. It’s still a firm favourite of mine and despite its name and incredible setting on the rocks by the sea, they also cook amazing lamb chops. If you fancy some rather than opting for the fish, ask for Danny’s mint sauce – I keep a jar there in the fridge. The only rule is, if you finish it, you replace it!

I’m also going to let you into another one of the once-secret coastal places, where it’s no longer a secret but they’ve kept their standards high. Along the coast towards Portinatx and just to the right is a lovely little chiringuito called Rebrots where they do both traditional Spanish tapas-type fare and more unusual (for Ibiza) Mexican bits and pieces. If I’m keeping it light, I’ll stick with the tapas, but the beef cheeks and the lamb mains are incredible. Just don’t tell everybody about it!

While he’s hesitant to share the exact coordinates of his favourite viewpoint, Danny believes the best sunsets are to be found looking over Es Vedrá.

That’s a lot to eat for lunch, let’s sleep this off on a beach somewhere. There’s over 80 to choose from, which is your favourite?

Well as we’re over this side of the island today, having eaten some wonderful beef cheeks at Rebrots, let’s head to Cala Xarraca for a swim in the wonderful clear water there. I prefer the small coves and little pebbly beaches as they tend to have the clearest waters, and my son Danny is a keen snorkeller and underwater photographer. If I’m looking for a sandy place to catch a few zeds after lunch, then we’re going to San Miguel where the beach is big enough to find your own space even in the busiest months of the summer season.

Is that the time? We must have fallen asleep. Shall we go and watch sunset?

Well, this is a really personal thing for me, and I don’t want to share the actual coordinates as I still want to be able to go there but let’s just say that I believe the best sunsets are to be found looking out towards Es Vedrá – a truly magical spot on an island filled with magical spots. I’ll take my family to places that I’ve found whilst walking round the area during the previous week with my regular group of Whittle’s Wanderers (we meet every Wednesday when the weather allows and explore the further reaches of the island). To be honest though, I actually find sunset a little melancholic and much prefer to watch the sunrise, it fills me full of the promise as to what the day ahead might bring and gives me the energy necessary to meet that challenge.

At the forefront of the Pacha Group’s in-house team of promoters in the early 2000s, Danny Whittle was prolific in restoring the club’s reputation to its now-lofty heights.

We could head home to bed… but we’re in Ibiza! The night is still young, where we going?

As an ex-mariner, I think I’m naturally drawn to the port and still love the little dive bars in and around the back alleys leading away from the main drag. You can find me most Sundays catching up with my promotions crew in Angelo’s Bar. I’ll have a couple of cañas and maybe grab a slice of pizza at Gualty’s (Pirata) before venturing further into the labyrinth of the marina. I’ll maybe drop into see Vaughn at his new place, Funky Aluna Room. Vaughn’s one of the last remaining pirates and a true Ibiza face that I’ve known for a long time, having hosted the Funky Room at Pacha Ibiza back in the days when we first arrived.

And finally, to bed… or?

As musical director and brand manager for Chinois, I do tend to drop in from time to time. I love the Sundays there, so I’ll head down to SHÈN, our night with Franky Wah. It’s like things have come full circle with that night, as it has a more or less progressive house vibe musically and reminds me of what brought me to Ibiza in the first place with Renaissance, that Sasha and Digweed sound. Saturday nights there are great too so I might pop down to see Johannes [Goller, promoter]. I fully respect what has done with his TRIP event, great forward-thinking bookings that pull a very musically aware crowd. All the nights at Chinois are very different, as we know there’s a market in Ibiza for this, and our venue is just the right size to play around a bit more with the programming than some of the bigger clubs can.

Ex-mariner and fireman Danny Whittle – pictured here on the legendary Space Terrace – neutralised any PTSD he developed while in active service through a love of music and promoting events in Ibiza.

WHITE IBIZA SOUNDSCAPES 05

INSIGHTFUL VISION: DANNY WHITTLE

An ex-mariner, former firefighter, prolific party promoter and lover of nature, Danny Whittle is the musical director and brand manager for Club Chinois.

ROBERT MILES 

Children

“Robert was family to me and this track meant so much to us all. Tale of Us closed the IMS grand finale in Dalt Vila just after he had passed away, and to say I shed a tear is a huge understatement. I miss him every day.”

STEVIE WONDER

You & I

“This track played as I married my beautiful bride Sally, a piece of music I have listened to since my military days and a wonderful track for an amazing, life-changing day that still resonates.”

SILICON SOUL

Right On, Right On

“Space Terrace on a Sunday daytime was the best place in the world to be back in the day and this track is for me an absolute reflection of those fabulous times.”

LUCIANO

Lady Luck (Luciano Mix)

“When Luciano became my resident at Pacha Ibiza, he did an amazing remix of this track, and it was the big hit of that summer. Every time he played it, it went off – so memorable. However, his mix isn’t on Spotify, so we’ll have to make do with the original. A little respect for the original artist, Jamie Woo, too.”

RUI DA SILVA

Touch Me

“This track was a huge crossover track, went number one in the UK but still held on to its cool. A rare thing. Rui played it to me before anyone and at the time and Paul Oakenfold was one of my residents at Pacha, so I played it to him to gauge his reaction – he made me play it for him six times in a row and then called Rui from my villa and offered 60k for the track. Rui cleverly said no to Paul’s offer.”

DAVID MORALES

Needin’ You

“Another Space Terrace classic, also played regularly at Pacha on the legendary Def Mix Saturday nights when they could do no wrong. The video is ace too and holds so many great memories for me.”

DIANA ROSS

Ain’t No Mountain High Enough

“This track is something I grew up with. My mum played it as I was growing up and we listened to it the last time she came to Ibiza to see me before she passed away. It will always remind me of my mum, I miss her every day.”

SNOOP & DRE 

Still D.R.E.

“We used to do a little event in winter on a Wednesday night called Fiasco, an R&B and hip-hop night. Our brilliant resident DJ, Andy Baxter, used to play some blinding sets there back in the day – he still plays incredible sets all over the island. I call him ‘the deliverer’ because he never fails to deliver, and this track reminds me of those nights way back when…”

WOMACK & WOMACK

Teardrops

“This is one of my wife’s favourites and she wanted to add it, so I have! I also love it to so here you go; one for the wives in our life.”

FRANKY WAH & LAPSLEY

Stolen Glances

“I absolutely love this young man’s productions, and he is a brilliant DJ. This brings it all up to date and for me, it’s one of my tracks of this summer.”

More from Danny Whittle

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@macwhittle